Luxury lingerie by Pleasure State White Label - Viva Italia Padded Bra. Viva Italia, Viva Amore, Viva luxury lingerie. The Pleasure State Viva Italia Padded Bra is the perfect Contour bra to celebrate love. Besides its glamourous appeal and beautiful festive printed satin, the Pleasure State Viva Italia Padded Bra has an impeccable fit. Designed to disappear underneath your clothes this beauty if perfect for everyday wear.